A global elite motorsport company
360º AREAS
Dorna Sports manages all sporting, commercial and media aspectsof MotoGP™ and the MOTUL FIM Superbike World Championshipin-house with a 360-degree event management approach. The coreof Dorna’s success is an experienced, multinational team of 280fulltime employees, with a further 300 professionals brought onboard for events and at peak times.
The 360-degree method not only ensures efficient organisation and collaboration throughout the company, it also fosters close working relationships with the FIM, promoters, manufacturers, teams, media partners, suppliers and circuits the world over.
Dorna oversees all organisational matters in the preparation of every Grand Prix and is directly involved in the sporting aspect of the competition itself.
Dorna Sports’ continued commercial success in MotoGP™ also pivots on talent promotion, sponsorship, licensing rights and corporate hospitality, as well as operational success.
Attaining the highest quality media production, marketing, communications and PR via digital content builds strong relationships for both the company and Championship.