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Dorna Sports was established in 1988 as an international Sports Management and marketing company. Headquarters are in Madrid, with offices in Barcelona, London and Tokyo. Bridgepoint Capital is the main shareholder.
Dorna is the exclusive holder of all commercial and TV rights of the MotoGP World Championship since 1992. The company also participates in the management, marketing and distribution of other motorsports properties, namely the Spanish Road Racing Championship (CEV), and FIM Trial World Championship (both Indoor and Outdoor).
MotoGP is the pinnacle of motorcycle racing and Dorna’s star product. It is the oldest motorsport world championship in the world, with 59 years of history to its name, and the current premier class pits the best riders and manufacturers in the world against each other.
Dorna provides a vast range of products: advertising exposure, promotional and corporate activities, merchandising, commercial rights, corporate hospitality, overseas freight, TV rights, TV production, live feeds, post-produced programmes, tailor-made signals, OnBoard technology, timing systems, data processing, graphics for live broadcast, intranets, internet webcasts, online results and video streaming amongst them.
These services require the use of the latest technology and a permanent concern for quality and evolution, fulfilling the extreme demands of a highly competitive environment. Dorna uses a multinational team of professionals with knowledge and expertise in advertising, sports TV, media, technology, information technology and law. Currently around 150 full-time employees work for the company, with a further 200 part-time contracted professionals operational during racing peaks.
The company also markets “Ad-Time”, a rotating advertising system for sports events, in several countries.
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